Online Dating Services

Online dating service Chemistry.com has been targeting eHarmony.com in a recent ad campaign. The marketing strategy criticizes eHarmony for refusing to match people of the same gender. It also goes after the Evangelical beliefs of founder Neil Warren, who's had several books published by James Dobson’s Focus on the Family. A year ago, Chemistry ran a set of ads called Rejected by eHarmony. Chemistry’s 7 million registered users are dwarfed by eHarmony’s 17 million. eHarmony dismisses Chemistry as only a casual dating site and not in the business of fostering lasting relationships. Warren has said he personally believes premarital sex can increase the likelihood of one’s marrying the wrong person.