Monday, February 1, 2010

Church-created Ad May Make Super Bowl

Doritos plans to air three consumer-created ads during the Super Bowl. A pastor produced one of the six finalists. Erwin McManus, leads Mosaic, a megachurch in Whittier, California. He submitted an ad in which a guy stages his own funeral so he can eat Doritos and watch football undisturbed in a casket. The three winners will be picked in online voting and get $1 million bonus each if their ads win the top three slots in USA TODAY’S annual Super Bowl Ad Meter. As of yesterday, the Mosaic ad had 92,000 views. The finalists won't know if they've won until they watch the Super Bowl, said Chris Kuechenmeister, spokesman for Frito-Lay.

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