Crash the Super Bowl

Doritos plans to air three consumer-created ads during the Super Bowl. A pastor produced one of the six finalists. Erwin McManus, leads Mosaic, a church in Whittier, California. He submitted an ad in which a guy stages his own funeral so he can eat Doritos and watch football undisturbed in a casket. The three winners will be picked in online voting and get $1 million bonus each if their ads win the top three slots in USA TODAY’S annual Super Bowl Ad Meter consumer rating of ads. McManus ad is competing with entries from former football star Ed “Too Tall” Jones and rapper Flavor Flav. More info here.