The political action arm of Focus on the Family is posting an online shoppers guide. There are three categories: Christmas-friendly retailers, Christmas-negligent retailers and Christmas-offensive retailers.
The friendly retailers are so designated because they prominently use Merry Christmas and other Christmas-specific references in their catalogs and in-store promotions.
Those on the Christmas-offensive list use secular phrases such as happy holidays and have "apparently abandoned" the use of the word "Christmas."
Christmas-negligent companies "marginalize" their message by using Christmas in some cases and holidays in others.
Focus launched its first shoppers guide during the 2007 holiday season.
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